什么是混合赛事?
了解更多关于混合事件流的信息 流媒体东部2022.
阅读这段录音的完整文本:
Eric Schumacher-Rasmussen: Let's talk about, what exactly do we mean by hybrid events? 你们是如何定义混合事件的? Dan, can we start with you and your thoughts on that?
Dan Swiney: 确定. 我要试一试. I think one of the things that hybrid isn't--and Alex touched on this--it's not new. The concept isn't new; it's something that's been around. It's now about degrees, or sort of what levels you're bringing certain parts up and down. 所以在混合动力车中, 我认为它拥有混合的观众, meaning remote folks and remote or on-prem talent. And then the production side of it, same thing. Production's been done remote for a long time. So there's sort of three main elements there. And again, right now, the tilt has been to go fully remote. 我回想起这一切开始的时候, there was really no choice in terms of having people in a room. So now at LinkedIn we're at least starting to see a tilt back to on-prem, 要么在本地工作室进行制作, or we're talking about actual in-person events. 所以倾斜正在发生. What I'm noticing is the expectations or the breadth is, is quite wide. Because now you can have something as simple as a Zoom call that's a webinar, 一直到我们回到现场, there will be expectation to go back to full production. 所以现在面积更大了. 如果这是你工作的领域, now you need to know everything from simple, 完全远离 the most complex and even the most complex, 完全远离, 复杂的现场. 所以，我认为这是一个挑战. How do you keep all those tools sharp as the tilt starts happening to go back to on-site?
亚历克斯·林赛: We define a hybrid event as, I have one person in the room in the audience, and one person online. 这是一项混合赛事. Again, you can keep on expanding that, but it's a very binary thing for us. 如果你要让一个人进房间, you're now going to have a hybrid event because they have to be taken care of as well as your online audience that needs to be taken care of. 这就是我们对它的定义. As Dan said, there's lots of permutations of what that actually looks like.
夏洛特科普曼: 我同意亚历克斯的观点. We've got 15 years under our belt now of providing live and on-demand video experiences, 它涵盖了混合动力车的所有领域. 但就像你说的, if there's one person in the room and one person in a digital environment, 这就是你的混血儿. 但我认为这意味着很多事情. 有时, it can mean an in-person core event with a series of virtual pre and post, 例如培训认可, and build up to many sessions to build up the excitement around the event. But also it can mean running two events, side by side, one set in person and one set virtual. There's so many different formats that it's important to have a flexible team that can lend itself to all of those experiences and quickly alternate if plans change. As Dan said, we're about to tilt again, and these tilts come and go. 我们都见过NAB这样的大事件. It's supposed to go ahead and then is canceled very last minute. So it's having that ability to switch between the two. 正如你所说, if your expectation is one person in person, 一个是在虚拟环境中, 那就已经是混合了.
蓝色Melnick: 我认为这真的很有趣. As much as we try to define hybrid, I think our clientele are probably the ones actually defining it. 对很多人来说, especially those who have had success with virtual events and highly interactive virtual events, 他们在想的是, “我想保持高水平的参与度, be able to see my audience interact back and forth with them virtually. And at the same time, I want to have an in-person audience experience." That's what most of our clients are coming to us saying when they say "hybrid.这就是他们的意思, 就像查理说的, that's means having two events at the same time and it's a little bit challenging. What we see most is people actually defining hybrid a little bit more how it was pre-pandemic, where you had an in-person experience that was very interactive. And then you had a live stream going out to a virtual audience that was more a fly-on-the-wall experience. And I think that's what most people define hybrid as despite the fact I would disagree with that.
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